Ad Design: Newspaper

Designer Tracy Southard has created several newspaper ads that are purposefully extremely colorful (to work well on newsprint stock) and feature photography and attention-grabbing graphics to help them stand out amid surrounding text and competing ads. She has designed advertisements that have been published in local and regional newspapers, including (in Maryland) Baltimore Sun, Bayside Gazette, Beachcomber, Coastal Fisherman, OC Today, Ocean Pines Independent, The Courier, The Dispatch, Worcester County Times and (in Delaware) Cape Gazette, Coastal Point, Delaware Coast Press, Delaware Wave. Print ads can also be repurposed and optimized for online and social media.

For a directory of local media outlets for Ocean City, Maryland and the Delaware beaches, including magazines, newspapers, vacation guides, dining guides, newsletters, recreation guides, publications and more: visit: localmedialinks.com


Some of several full-page advertisements published in weekly newspapers for Seacrets — a lively waterfront restaurant and nightspot with the area's best live entertainment, several bars and dance floors, tropical cocktails, and Caribbean-inspired dining in a relaxed Jamaican-style atmosphere on the bay. Located in Ocean City, MD. Visit: seacrets.com

(Food photography by Grant L. Gursky)

Seacrets newspaper ads


Some of many full-page ads published in local papers for Park Place Jewelers — a full-service jeweler and jewelry destination store offering a vast selection of designer bridal jewelry and engagement rings. Plus, nautical and sea life offerings and several coveted designer collections. Locations in Ocean City and West Ocean City, MD. Visit: parkplacejewelers.com

Park Place Jewelers newspaper ads

Several seasonal and holiday advertisements were also designed and published in weekly local newspapers.

Park Place Jewelers newspaper ad design holidays


Some of the many sales advertisements published in weekly newspapers for Atlantic Beverage Center — a beer, wine and liquor store featuring the full line of Seacrets Spirits, a Maryland spirits section, a beer cave and a large wine selection. Located in Seacrets parking lot in Ocean City, MD. Visit: atlanticbeveragecenter.com

Atlantic Beverage Center ad design


A series of newspaper advertisements for Montgomery Financial Services – a registered investment advisory firm with a team of qualified, credentialed professionals who specialize in helping clients reach higher levels of peace of mind and wealth. Locations in Ocean Pines and Eldersburg, MD with a satellite office in Lewes, DE. Visit: mfswealth.com

Montgomery Financial Services newspaper ad design


Newspaper advertisements for Ocean Pines Farmers & Artisans Market — a community-based, family-friendly market offering fresh produce, locally-sourced foods, live entertainment, crafts and more. Located in Ocean Pines, MD. Open every Saturday. Visit: oceanpines.org

Ocean Pines Farmers and Artisans Market ad design


Newspaper advertisements were designed for Seacrets Distilling Company – "Maryland Rum Distillery Of The Year" and the first distillery in Worcester County since the 1930s produces an award-winning line of premium, handcrafted Seacrets Spirits. They also offer "behind-the-barrels" guided tours of their prohibition-era themed distillery. Located at Seacrets in Ocean City, MD. Visit: seacretsdistilling.com

Seacrets Distilling Company ad design


Newspaper advertisements were designed for Ocean Entertainment Group to promote their special events featuring a variety of nationally-recognized acts and entertainers, including Travis Tritt, Cirque Musica and Extreme Illusions & Escapes.

(Travis Tritt photography by Chuck Arlund)

Ocean Entertainment Group newspaper ad design


Newspaper advertisements were designed for Delmarva Coins and Precious Metals. With over 40 years of experience and as a lifetime member of the American Numismatic Association, Delmarva Coins and Precious Metals has been buying and selling silver and gold coins plus precious metals on Delmarva for over 10 years. Located in West Ocean City, MD.

Delmarva Coins newspaper ad design