“Design is where science and art break even." — Robin Mathew

A menu serves as a silent salesperson and the single most important and biggest marketing tool for restaurants. It not only makes the first impression on value and pricing, it represents the brand, the food and the overall dining experience that a customer will have. Utilizing The Pyschology of Menu Design, OceanWild Design is focused on designing smart menus to increase check averages and guest loyalty.


Tropical-inspired lunch and dinner menus were designed for Seacrets, Jamaica USA — a bar, restaurant and entertainment venue with a relaxed Jamaican-style atmosphere.

Seacrets menu design
Seacrets menu layout

The menu also includes advertisement pages for Seacrets Distillery Company, Seacrets Boutique, Atlantic Beverage Center and special events at Seacrets.

Seacrets menu advertisements

Seacrets Distilling Company

A cocktail menu was designed for Seacrets Distilling Company featuring signature cocktail recipes made with their handcrafted line of spirits.

Seacrets Distilling Company menu design

Tipsy Tikis

A tiki-themed menu was designed for Tipsy Tikis — a charter business offering unique alcohol-inclusive tours aboard an open-air tiki bar boat.

Tipsy Tikis drink menu design

A colorful, tiki-themed kids menu was also designed to showcase their kid-friendly drink offerings.

Tipsy Tikis kids drink menu design

The Cove at Ocean Pines

A coastal-inspired dinner menu was designed for The Cove at Ocean Pines — a spacious bayfront restaurant inside the Ocean Pines Yacht Club specializing in coastal cuisine.

The Cove at Ocean Pines dinner menu design

A lunch menu, tiki bar menu, bar teasers menu and late nite fare menu were also designed to complement The Cove's coastal decor, personality and overall branding.

The Cove at Ocean Pines lunch menu design

A colorful, pirate-themed kids menu was designed for "The Cove Kids" along with a kids activity / coloring placemat menu.

The Cove at Ocean Pines kids menu design

Ocean Pines Beach Club

Beach-themed menus were designed for Ocean Pines Beach Club — a cedar shake dining establishment located directly on the beach with panoramic views of the Atlantic Ocean.

Ocean Pines Beach Club menu design

Ocean Pines Country Club

Golf-themed lunch and dinner menus were designed for Ocean Pines Country Club — an expansive dining space overlooking the stunning 18th hole of Ocean Pines Golf Club.

Ocean Pines Country Club menu design