AD DESIGN


“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.” — David Ogilvy

Effective advertising and a smart marketing strategy are keys to business growth and success. The goal in advertising is to get your message across, build your brand image and attract attention in an effort to generate more sales. But that's only the short answer. The most successful advertisements create the best opportunities for you to generate business. In order to accomplish this, you need to have your target audience understand who you are, what you do and how you do it better than your most skilled competitors.


You have the option of directing your ad design if you know what you are looking for or designer Tracy Southard is comfortable with self-direction. If you would like help with writing your ad, she can also serve as copywriter developing headlines and body copy that is aimed toward your potential customer and increasing sales. Tracy has designed numerous advertisements for a wide range of industries that have been published in national magazines, including Better Homes & Gardens, Coastal Living, Family Circle, Family Fun, Golf Magazine and US Airways Magazine and regional lifestyle magazines, including Baltimore Magazine, Baltimore Bride Magazine, Chesapeake Life, Delaware Beach Life, Delaware Today, Eastern Shore Golf Magazine, The Metropolitan Magazine, Whats Up? Annapolis, What's Up? Eastern Shore and White Marlin Open Magazine, among others.




— MAGAZINE ADVERTISEMENTS —

Park Place Jewelers

Magazine advertisements for Park Place Jewelers – a full-service jeweler and jewelry destination store offering a vast selection of designer bridal jewelry and engagement rings. Plus, nautical and sea life offerings and several coveted designer collections. Locations in Ocean City and West Ocean City, MD.

Park Place Jewelers ad design award winner
Park Place Jewelers ad design

Designed with a heart theme, these magazine ads were created for Park Place Jewelers to showcase several of their select heart-inspired pieces for Valentine's Day.

Park Place Jewelers Valentine's Day ad design


Peninsula Plastic Surgery

Magazine advertisements for Peninsula Plastic Surgery – a truly comprehensive plastic surgery center with skilled board certified plastic surgeons, an on-site certified operating room, a time-tested laser center and a medical spa. Locations in Salisbury, MD and Millsboro, DE.

Peninsula Plastic Surgery ad design

Designed around an outdoor seasonal theme, this magazine advertisement campaign highlighted Peninsula Plastic Surgery's spring, summer, autumn and winter specials and events, including: cosmetic seminars, botox events, laser treatments and breast augmentations as well as their custom combinations of cosmetic procedures.

Peninsula Plastic Surgery seasonal ad design


Montgomery Financial Services

Magazine advertising campaign for Montgomery Financial Services – a Registered Investment Advisory firm with a team of qualified, credentialed professionals who specialize in helping clients reach higher levels of peace of mind and wealth. Located in Ocean Pines, MD.

Montgomery Financial Services ad design


Seacrets

Magazine advertising campaign for Seacrets, Jamaica USA® – a lively waterfront nightspot with several bars and dance floors, live entertainment, tropical cocktails, Caribbean-inspired dining and Seacrets Distilling Company producing a full line of Seacrets Spirits. Located in Ocean City, MD.

(Dining and night club photography by Grant L. Gursky) Seacrets ad design

Featuring an impressive aerial shot as a backdrop, these advertisements were designed for Seacrets, Jamaica USA® and focused on their Caribbean-inspired dining 'under de palms' in a relaxed Jamaican-style atmosphere by the bay.

(Food photography by Grant L. Gursky) Seacrets ad design


Ocean 98 / Irie Radio

Magazine advertisement for Ocean 98 / Irie Radio – a radio station broadcasting live from Seacrets,Jamaica USA® and playing the best new music and the best of rock. Home of The Rude Awakening Show with BullDog. Located in Ocean City, MD.

Ocean 98 ad design


The Windrow Group / Keller Williams Realty

Resized for many local Ocean City and coastal Delaware publications, this magazine advertising campaign was designed for The Windrow Group – one of the Eastern Shore's most successful real estate teams, are the local experts at helping people "Invest in the Beach Lifestyle" and making their dream of buying or selling a home in coastal Maryland or Delaware come true. Locations in Ocean City, MD and Bethany Beach, DE.

The Windrow Group ad design


Ocean Pines Association

Magazine advertisements for Ocean Pines Association, the homeowners association for Ocean Pines, MD – a premier residential community with over 9 miles of waterfront property on 3,000 acres of wooded areas. Offering amenities throughout the community including a yacht club, a beachfront property in Ocean City and a Robert Trent Jones championship golf course ...that serve as catering venues for weddings and special events.

Ocean Pines Association ad design


The Brace Place

Magazine advertising campaign for The Brace Place – the office of Dr. James M. Crouse, offering outstanding, affordable orthodontic care to children, teens and adults. Located in Salisbury, MD.

The Brace Place ad design


Kyle Edward Fine Jewelry

Magazine advertising campaign for Kyle Edward Fine Jewelry – a jewelry studio specializing in custom pieces made in-house and featuring a personal line of fine jewelry from talented goldsmith Kyle Bounds, as well as other hand-selected pieces. Located in Salisbury, MD.

(Photography by Grant L. Gursky) Kyle Edward Fine Jewelry ad design


PKS Investment Advisors

Magazine advertising campaign for PKS Investment Advisors – financial planners and business advisors with locations in Salisbury and Ocean City, MD and Lewes, DE.

(Staff portrait photography by Grant L. Gursky) PKS Investment Advisors ad design


Atlantic Dental Cosmetic & Family Dentistry

Magazine advertising campaign for Atlantic Dental Cosmetic & Family Dentistry – a full-service dental office with a spa-like atmosphere offering comprehensive care and the finest in cosmetic, neuromuscular and family dentistry. Located in West Ocean City, MD.

(Staff portrait photography by Grant L. Gursky) Atlantic Dental ad design


Holt Furnishings

Magazine advertising campaign for Holt Furnishings – part of the Bethany Resort Furnishings group, a furniture retailer specializing in coastal style, resort furnishings. Located in Millsboro, DE.

Holt Furnishings ad design


Impact Home Technology

Magazine advertising campaign for Impact Home Technology – a full-service home technology company offering home automation systems, surround sound system installation, home entertainment systems, TV installation and more. Located in West Ocean City, MD.

Impact Home Technology ad design


The Brooklyn Baking Barons

Magazine advertisement for The Brooklyn Baking Barons – a bakery and online shop offering everything from appetizers to desserts (their specialty). Located in Berlin, MD.

(Photography by Grant L. Gursky) The Brooklyn Baking Barons ad design


Ocean City Hotel-Motel-Restaurant Association

The Ocean City Hotel-Motel-Restaurant Association tourism campaign featured a series of print ads running in national and regional lifestyle magazines, including Better Homes & Gardens, Coastal Living, Family Circle and Family Fun, among many other local trade publications. Geared toward promoting year-round tourism in Ocean City, Maryland, this advertising campaign spoke to a variety of audiences from families and couples to golfers and vacationers of all ages.

Ocean City Hotel Motel Restaurant Association ad design


— MAGAZINE EDITORIALS —

Park Place Jewelers

Magazine editorials for Park Place Jewelers – a full-service jeweler and jewelry destination store offering a vast selection of designer bridal jewelry and engagement rings. Plus, nautical and sea life offerings and several coveted designer collections. Locations in Ocean City and West Ocean City, MD.

Park Place Jewelers editorial design

Bethany Resort Furnishings

Magazine advertising campaign and editorial feature for Bethany Resort Furnishings – a full-service interior design center and furniture retailer specializing in coastal style, resort furnishings. Locations in Maryland (Ocean City) and Delaware (Fenwick Island, Bethany Beach, Selbyville, Millsboro).

(Photography by Grant L. Gursky) Bethany Resort Furnishings editorial design


— DIGITAL ADVERTISEMENTS —

Renaissance Med Spa

Digital advertisements for Renaissance Med Spa – a medical spa offering the latest non-invasive medical aesthetic procedures in a relaxed, professional environment – helping clients look and feel their best. Located at Peninsula Plastic Surgery in Salisbury, MD and Millsboro, DE.

Renaissance Med Spa ad design Renaissance Med Spa ad design horizontal


— NEWSPAPER ADVERTISEMENTS —

Park Place Jewelers

Seasonal sales and anniversary advertisements published in weekly Ocean City, MD newspapers for Park Place Jewelers – a full-service jeweler and jewelry destination store offering a vast selection of designer bridal jewelry and engagement rings. Plus, nautical and sea life offerings and several coveted designer collections. Locations in Ocean City and West Ocean City, MD.

Park Place Jewelers newspaper ad design


Seacrets

Full-page advertisements published in weekly Ocean City, MD newspapers for Seacrets, Jamaica USA® – a lively waterfront nightspot with several bars and dance floors, live entertainment, tropical cocktails and Caribbean-inspired dining in a relaxed Jamaican-style atmosphere. Located in Ocean City, MD.

(Food photography by Grant L. Gursky) Seacrets newspaper ad design


Atlantic Beverage Center

Sales advertisements published in weekly Ocean City, MD newspapers for Atlantic Beverage Center – a beer, wine and liquor store featuring a large beer cave, the full line of Seacrets Spirits, a Maryland spirits section and a great wine selection. Located in Seacrets parking lot in Ocean City, MD.

Altantic Beverage Center ad design